A Step by Step Guide to Help you Develop your Innovative Idea and Business Model. 

We developed this course to support Entrepreneurs in starting up their ventures on the right footing.  

As part of the SME evolution program, we have gathered experts and thought leaders from around the world to share their views on how you can start up your business. 

Through the course, we provide a simple playlist of videos that showcase practical tips on how to build your innovation using the Innovation Design Thinking process. We then support you on building your business model canvas originally developed by Strategyzer.com. 

The course includes case studies, tools, and templates.

This Online Course and support service is provided by www.potential.com as part of our Real World Education series. 

This set of content is ideally suited for Startups and SMEs because of its practical nature.  

All videos aim to provide practical learning that you can put into action. Over 1 hour of practical video content, supported by cases and additional resources.

Potential.com Online Course Methodology

In addition to the course, you would be assigned with a coach that can answer up to 5 of your most pressing expansion questions. You will also be invited to attend a webinar on the topic which gives you an opportunity to ask questions and interact. 

If you are not completely satisfied with the course or service, we would be more than happy to refund your purchase.

Make use of this subsidized online course and support service to grow your retail small and medium business. 

Do you still have any questions or concerns? Contact us at [email protected] or connect through facebook messenger.

Course Curriculum

  • 1

    Innovation Design Thinking

    • About You and Your project

    • Innovation Process - Understand The Problem

    • What is the customer need or problem?

    • Innovation Process - Ideate

    • Ideation Process

    • Innovation Process - Prototype

    • Which idea is the best idea for you to create a prototype for?

    • Innovation Process - Evaluate

    • What would be the ways in which you can evaluate the user feedback for the prototype?
  • 2

    Business Model - External Factors

    • 3 Ways to Identify Your Customer Segment

    • Learn More About How to Define your Customer Segments

    • Who are your most important target customer segments (groups)?

    • Customer Segment Case Study

    • 4 Questions that Help you Define your Value Proposition

    • Which customer needs does your value proposition address or solve?

    • Value Proposition Case Study

    • 5 Common Customer Relationship Types

    • What is the client relationship that you have?

    • Customer Relationship Types Case Study

    • Channel Strategies

    • Through which channel(s) do you reach your customers so they buy from you?

    • Channel Strategies Case Study

    • Key Revenue Streams used in Businesses

    • What is your overall revenue (sales) projection for the year and how many units will you sell?

    • Key Revenue Streams Case Study
  • 3

    Business Model - Internal Factors

    • 3 Essential Resource Types for your Business

    • What are the key resources you rely on to run your business?

    • Key Resource Types Case Study

    • 2 Key Partnerships for your Business

    • Who are your key partners?

    • Key Partnerships Case Study

    • 3 Key Activities that your Business Engages in

    • What are the main activities you conduct in your day-to-day work?

    • Key Activities Case Study

    • Two Important Cost Structures in Your Business

    • What are the most important cost positions in your business model?

    • Important Cost Structures Case Study

Doing mistakes is part of the learning process, but don't do the same mistakes that others have learnt from. 

Take this course to save time, money and pain so you can focus on your own learnings.

Sign up now!