A Step by Step Practical Guide to Help you Understand the Important Digital Marketing, and Social Media Marketing Principles

We developed this course to support entrepreneurs and small businesses in growing your business through a good understanding of Digital Marketing and Social Media best practices.

Understanding what is Digital Marketing and how it impacts your day-to-day business activities are essential in today’s competitive business world. In this simple and practical course, we take you through a step-by-step guide to the Digital Marketing process, highlighting the essential marketing topics that every business should know and track.
This Online Course and support service is provided by www.potential.com as part of our Real World Education series.  

All videos aim to provide practical learning that you can put into action. Over 1 hour of practical video content, supported by cases and additional resources.

Potential.com Online Course Methodology

In addition to the online self-service course, you will also be invited to attend a webinar on the topic which gives you an opportunity to ask questions to an expert and interact with peers. 

A support team would be available to answer any question you have within 24 hours. 

Course Curriculum

  • 1

    Digital Marketing Pretest

  • 2

    Preparing a Marketing Plan

  • 3

    Organizing your Marketing Department

    • How to Organize Your Marketing Department

    • How to Organize Your Marketing Department

    • Apply What you Learned

    • Case Study

    • Quotes

  • 4

    What should you include in your Digital Marketing Plan?

    • Essential Elements of a Successful Digital Marketing Plan

    • Essential Elements of a Successful Digital Marketing Plan

    • Apply What you Learned

    • Case Study

    • Quotes
  • 5

    5 Key Marketing Metrics that Actually Matter

    • Beyond Analytics 5 Key Marketing Metrics That Actually Matter

    • Beyond Analytics 5 Key Marketing Metrics That Actually Matter

    • Apply What you Learned

    • Case Study

    • Quotes
  • 6

    Email Marketing Strategies and Tactics

    • Email Marketing Strategies and Tactics

    • Email Marketing Strategies and Tactics

    • Apply what you Learned

    • Case Study

    • Quotes
  • 7

    Social Media Marketing Strategy and Tactics

    • A Step-by-Step Guide to Creating a Social Media Strategy

      FREE PREVIEW

    • Case Study

    • Quotes

    • 4 Best Practices to Promote your Business on Social Media

    • Case Study

    • When and How Often should you Post on Social Media

    • Case Study

    • 10 Tips for Crafting the Perfect Social Media Posts

    • Case Study

    • Quotes

    • 4 Ways to Use Social Media for Customer Service and Support

    • Case Study
  • 8

    Social Media Results

    • How to Get Social Media Results for Your Business

    • How to Get Social Media Results for Your Business

    • Apply What you Learned

    • Case Study

    • Quotes

  • 9

    Essential Search Engine Optimization Strategies

    • Essential Search Engine Optimization SEO Strategies

    • Essential Search Engine Optimization SEO Strategies

    • Apply What you Learned

    • Case Study

    • Quotes
  • 10

    How to Excel in Content Marketing

    • Best Practices for Content Marketing Superiority

    • Best Practices for Content Marketing Superiority

    • Apply What you Learned

    • Case Study

    • Quotes

  • 11

    Revenue Generation Models

    • Revenue Generation Models for Your Business

    • Revenue Generation Models for Your Business

    • Apply What you Learned

    • Case Study

    • Quotes
  • 12

    Tips To Succeed with Inbound Marketing

    • Three Quick Tips to Succeed With Inbound Marketing

    • Three Quick Tips to Succeed With Inbound Marketing

    • Apply What you Learned

    • Case Study

    • Quotes
  • 13

    Run an Outbound Marketing Campaign

    • 3 Tips on How to Run an Outbound Marketing Campaign

    • 3 Tips on How to Run an Outbound Marketing Campaign

    • Apply What you Learned

    • Case Study

    • Quotes
  • 14

    3 Reasons on Why you Need to Podcast

    • Top 3 Important Reasons About Running Your Podcasts

    • Top 3 Important Reasons About Running Your Podcasts

    • Apply What you Learned

    • Case Study

    • Quotes
  • 15

    Final Test

    • Digital Marketing Final Test

Doing mistakes is part of the learning process, but don't do the same mistakes that others have learned from. 

Take this course to save time, money and pain so you can focus on your own learnings.

Sign up now!

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