A Step by Step Guide to Help you Expand Your Consulting, Coaching, Graphic Design, Media or other Professional Services Business.

We developed this course to support professional services businesses in scaling

As part of the SME evolution program, we have gathered experts and thought leaders from around the world to share their views on how you can expand your business. 

Through the course, we aim to provide a simple playlist of videos that provide practical tips on essential business expansion principles with a focus on the professional services industry.

The playlist is supported by a set of resources that would be available to you including case studies, tools, and templates.

In addition to that, one of our experts would be assigned to support you with course questions that you may have. Consider them your personal coach! 

This Online Course and support service is provided by www.potential.com as part of our Real World Education series. This set of content is ideally suited for SMEs and Business Owners because of its practical nature.  

All videos aim to provide practical learning that you can put into action. Over 1 hour of practical video content, supported by cases and additional resources.

Potential.com Online Course Methodology

In addition to the course, you would be assigned with a coach that can answer up to 5 of your most pressing expansion questions. You will also be invited to attend a webinar on the topic which gives you an opportunity to ask questions and interact. 

Participant Reviews and Media Coverage

The SME Evolution program has been running since 2010 and continues to expand and adapt to provide the needed support for entrepreneurs. Below is a small fraction of the feedback and coverage, we have received over the years.

SME Evolution Program on Bloomberg

Here's some of the feedback that we have received from previous participants in the program:

“We would like to thank every person who contributed in the development of this program” – Tarig Hamad Alrweily, Rawafed Almaamar Contracting Company

“Provided me with a unique chance to discuss business issues and topics with top managers where I can leverage my experience and bene t from the experience of the others” – Kamel El Ghossainy, SPAN Supply Chain Solutions a division of SPAN Group

“Amazing job!” - S. Rizwan Shah, Shahjee Supplies

“Keep up the good effort” – Mahmoud Yassin, United Group Enterprises

“The program is very good overall” – Qassim M. Al Ghanim, Unifco W.L.L.

“Speakers are really good” - Gurpreet Ahuja, Spanco Golden Key Solutions W.L.L.

Below you can find some publicity that the program has gathered over the years:

SME Advisor: Potential.com set to launch the new edition of its SME Evolution Program.

SME Evolution Program Launch Dubai

ITP Net: Potential launches Arabic SME Evolution Programme. Free web-based programme designed to aid SMEs to improve business efficiency

SME Evolution Program Launch - KSA - Saudi Arabia

Albawaba: RSA partners with Potential.com in SME program.

SME Evolution Program Launch - Qatar

Partners that have supported and been part of the program included the best of the best: 

SME Evolution Program Sponsors

and many others including, Microsoft, Visa, the World Bank, Etisalat, Linkedin, HSBC, PepsiCo ...

Don't miss out on this opportunity to grow your professional services business.

When you purchase the course, you would be assigned one of our coaches who would guide you through the online course and be able to answer your questions.

If you are not completely satisfied with the course or service, we would be more than happy to refund your purchase.

Make use of this subsidized online course and support service to grow your professional services business. 

Do you still have any questions or concerns? Contact us at [email protected] or connect through facebook messenger.

Course Curriculum

  • 1

    Set your Professional Services Growth Strategy

  • 2

    Developing your Innovation Process to Help Scale your Services

    • 4 Steps to help in Developing your Next Service Innovation

    • Where and when do you Innovate%2C and Who is Involved in Innovation

    • Innovation Process Case Study
  • 3

    Essential Leadership Skills to drive your Strategy and Innovation Process

    • Effective Leadership Tips

    • Two Things Adapting Change is About

    • Leadership Skills - Case Study
  • 4

    Empowering the Team Around you to help you implement your Strategy

    • Talent Development

    • Hiring the best team - Case Study

    • Teamwork Quote
  • 5

    Launching an Effective Marketing Campaign to Promote Your Innovation

    • 3 Steps to Launch Any Marketing Campaign

    • Three Quick Tips to Succeed With Inbound Marketing

    • Which Digital Advertising Channels are Best for Your Marketing Campaign

    • 3 Tips on How to Run an Outbound Marketing Campaign

    • Doing a Marketing Campaign for your a Client - Case Study

    • Marketing Quote
  • 6

    Developing your Team's Sales Skills to Increase your Services Sales

    • 2 Benefits that your Offerings should always have

    • 4 Essential Sales Qualification Questions

    • 5 Key Stages of the Sales Funnel

    • Sales Skills Case Study

    • Sales Skills Quote
  • 7

    Key Legal Documents you Need to have in Place to Protect Your Investments

    • 5 Important Legal Documents to Have in Any Organization

    • Promoting and Protecting IP

    • Legal Setup Case Study

    • Inspiration from the best
  • 8

    Financial Metrics You Need to track to ensure the health of Your Business

    • Manage your Financial by Good Bookkeeping

    • How to Recognize Revenues from 4 Types of Transactions

    • 3 Most Important Financial Reports

    • Accounting Concepts

    • Financial Metrics Case Study
  • 9

    Key Project Management Considerations to keep in mind when Implementing Your Services

    • The Project Managers Checklist

    • Initiating and Planning a Project

    • 3 Considerations to Implement a Successful Project

    • Project Management Case Study
  • 10

    What Are the Technology Tools you can Use to Improve your Business Performance

    • Productivity Tools- Some Useful Cloud Storage Services that ease Data Organization

    • 3 Things you Should Know about your ICT environment

    • Four Benefits of Standardizing your IT Infrastructure Purchases

    • Productivity tools- Three Essential Google Office Tools you should know about

    • IT Tools for Your Services Business Case Study
  • 11

    4 Considerations to Keep in Mind When Talking to Funders When you Want to Expand your Business

    • Investment and Types of Investors

    • What VC Investors Look for in a Company

    • Consideration to Take When Expanding your Business

    • Investment Case Study

Doing mistakes is part of the learning process, but don't do the same mistakes that others have learnt from. 

Take this course to save time, money and pain so you can focus on your own learnings.

Sign up now!